in Best Reads, houseplants, Morgan Housel, Scale Economics Shared

3 Best Reads of this Week

“I call investing The Greatest Show On Earth because money is everywhere, it affects all of us, and confuses most of us. Everyone thinks about it a little differently. It offers lessons on things that apply to many areas of life, like risk, confidence, and happiness. Few topics offer a more powerful magnifying glass that helps explain why people behave the way they do.”

Investing: The Greatest Show in Earth, Morgan Housel

” Good light is the PREREQUISITE for a plant to grow but the term “bright indirect light” fails to convey anything concrete. At worse, it makes you think just any place the sun doesn’t shine is considered indirect light. And our eyes adjust to a wide range of light levels so you will NOT feel the difference. Instead, those with huge, unobstructed windows and/or skylights are patting themselves on the back at how good they are with houseplants while those with smaller windows living between buildings are struggling to figure out why their fiddle leaf fig always ends up with 90% of their foliage lost.”

Bright Indirect Light” Requirements by Plant Type, House Plant Journal

Businesses that fit this mental model [Scale Economics Shared] choose to keep prices low, margins low and in doing so share their growing scale with their customers. Customers then reciprocate by purchasing even more goods or services from the company, which provides the company even more scale and more cost savings to share with the customer. This is the flywheel effect.

A New Mental Model for Investing, MicroCapClub